ABOUT THE PROJECT

DP Beard Co. crafts exceptional beard grooming essentials, distinguished by their adventurous fragrances. Disappointed with the existing market options, their ambition was to create styling and skincare solutions robust enough for everyday challenges, yet capable of maintaining a masculine essence—all while committing to the use of 100% natural ingredients.

As their freelance designer and marketing consultant, my responsibilities encompassed the creation of the company’s logo and branding guidelines, executing market research via three focus groups, supervising the production of labels and bottles, and formulating a B2B and B2C social media marketing strategies.

MADE FOR

Di Pasquale Beard Company (DP Beard Co.)